daata.art/New York,
16:02 PM


Pop-up shop designed by Newsome at the Armory open February 18 – March 6, 2022

Picture shirtdaata.art/New York – February 10, 2022 – Daata, a platform that partners with artists to realize new work in a range of digital and physical media, has collaborated with interdisciplinary artist Rashaad Newsome on the creation of NFTs, video works, and special edition clothing based on Assembly, his new commission that opens at Park Avenue Armory on February 18. The works and products will be available in a pop-up shop at the Armory conceived by Newsome, along with the artist’s curated selection of books that extend the themes in the exhibition. The pop-up shop will be open throughout the presentation of Assembly through March 6, 2022, with items also available online at shop.daata.art.

Assembly is a new commission for Park Avenue Armory’s Wade Thompson Drill Hall that interweaves artificial intelligence, computer programming, fractal geometry, holography, collage, sculpture, film, photography, music, community organizing, and performance. Central to the work is the non-gendered, non-raced Being, Newsome’s AI progeny who the artist likens to the West African figure of the Griot, acting as historian, librarian, performance artist, and healer.

This collaboration with Newsome follows Daata’s commissions of six digital artworks by the artist over the last six years. Since its founding in 2016, Daata has created over 700 works in partnership with more than 100 emerging and established artists including: Petra Cortright, Tracey Emin, Jibade-Khalil Huffman, Keiken, Rachel Rossin, Jacolby Satterwhite, and Lu Yang. Daata offers resources and support in the creation of work, utilizing new technologies and platforms for presenting them, both online and IRL. Through commissions, exhibitions, projects, and partnerships, Daata works with both digitally-native artists as well as artists seeking to build and extend their practices beyond traditional media. By connecting artists to new audiences, Daata helps to nurture a broader appreciation of artists working at the forefront of art in digital mediums, including NFTs, AR, VR, audio works, and CGI video. For the release of Newsome’s three NFTs, Daata has partnered with the leading Web3 community Friends With Benefits to extend the reach of the project. In addition to direct collaborations with artists, Daata has partnered internationally with museums, collections, art fairs, festivals, commercial galleries, and other organizations including NASA, Hammer Museum, Kiasma, Hauser & Wirth, Julia Stoschek Collection, The Bass, Marian Goodman Gallery, MOCAD, Art Basel, Frieze, EXPO CHICAGO, Phillips, Independent Art Fair, NADA, Art Fair Philippines, PHOTOFAIRS Shanghai, and Art Cologne to support the commissioning and exhibition of this work.

The shop created by Newsome transforms the Parlor at the Armory, extending visitors’ engagement with Assembly. The shop features digital and physical merchandise such as NFTs, Infinite Objects (a sculptural device designed to play looped video), baseball caps, hoodies, t-shirts, silk scarves, tote bags, and posters featuring images of Being, The Digital Griot, and the Assembly logo. Literature available in the shop reflects and expands upon some of the themes Newsome addresses in Assembly, including titles by bell hooks, Audre Lorde, Legacy Russell, Ruha Benjamin, and Rasheedah Phillips. 

“Daata works with digitally-native artists and artists working in a variety of physical media to support and facilitate the production of their work in new and emerging media and platforms for their presentation. This extends to their participation in the design of products that draw upon their work and imagery, whether it be through the utilization of new digital platforms or delivering physical products,” said David Gryn, Director and Founder of Daata. “Rashaad’s vision for Assembly is multi-dimensional, and the shop is yet another dimension of his practice. We are pleased to collaborate with him to create and realize the shop, which exists in both physical and digital spaces, expanding the reach of Rashaad’s work.”

Rashaad Newsome’s work blends several practices, including collage, sculpture, film, photography, music, computer programming, software engineering, community organizing, and performance, to create an altogether new field. Using the diasporic traditions of improvisation, he pulls from the world of advertising, the internet, Art History, and Black and Queer culture to produce counter-hegemonic work that walks the tightrope between social practice, abstraction, and intersectionality. Collage acts as a conceptual and technical method to construct a new cultural framework of power that does not find the oppression of others necessary. Newsome’s work celebrates Black contributions to the art canon and creates innovative and inclusive forms of culture and media.

Founded in 2016, Daata collaborates with artists to help them realize their visions, including making new work in digital media. Daata has commissioned over 700 new works and partnered with over 100 established and emerging artists, and also curates projects and exhibitions, online and offline, to nurture a broader appreciation of artists working at the vanguard of screen-based art. Through real-world projects and collaborations, Daata aims to develop both institutional and public recognition for artists working in this field, reaching the public at-large as well as established art audiences and those at new frontiers of digital. Daata has collaborated internationally with museums, collections, art fairs, festivals and other organizations including NASA, Hammer Museum, Kiasma, Julia Stoschek Collection, The Bass, MOCAD, Art Basel, Frieze, EXPO CHICAGO, Phillips, Independent Art Fair, NADA, Art Fair Philippines, PHOTOFAIRS Shanghai, and Art Cologne. More information is available at daata.art.

Assembly is on view at Park Avenue Armory February 18 through March 6, 2022.

Daytime Hours:
Friday, February 18 – Sunday, March 6, 2022
Tuesdays – Saturdays: 12:00pm–7:00pm 
Sundays: 12:00pm–6:00pm

Tickets at $18 (plus fees); free for Armory members

Friday, February 18 – Saturday, March 5, 2022
Tuesdays – Saturdays at 9:00pm
Tickets: $40 (plus fees)

Health & Safety Protocols
Beginning January 29, 2022, the Armory will require proof of a booster shot for all those for whom the timing of earlier vaccinations makes them eligible for a booster. Those not yet eligible will be able to continue to enter provided they are two weeks past their second dose in a two-dose vaccine series or two weeks after receiving a single-dose vaccine.

In compliance with New York City’s Key to NYC, effective January 29, 2022, all ticket holders above the age of 5 years old must be fully vaccinated. “Fully vaccinated” means that you received your final dose of an FDA or WHO-approved vaccine at least 14 days before your performance date. At check-in, ticketholders will be required to show proof of full vaccination (the NEW YORK STATE EXCELSIOR PASS or a hard copy or photo of your vaccination card) and a government-issued photo ID (for ticket holders 18 years of age or older).

In addition to the precautions taken above, all patrons and staff are required to wear N95, KN95 or KF94 masks while inside the Armory.

To view additional COVID-19 Policies, please visit the Armory’s FAQS PAGE.


Media Contacts
For more information or to request images, please contact Resnicow and Associates:
Sarah McNaughton/Elizabeth Cregan
smcnaughton@resnicow.com/ ecregan@resnicow.com