San Francisco, CA,
21:55 PM

San Francisco State University Dedicates Marcus Hall, New Liberal and Creative Arts Building, to Honor Alumni George and Judy Marcus


New Building by Mark Cavagnero Associates Opened to Students This Semester

Today, San Francisco State University (SF State) dedicates the George and Judy Marcus Hall for the Liberal and Creative Arts, the new home for the Liberal & Creative Arts College’s Broadcast and Electronic Communications Arts (BECA) Department. Named in honor of alumni George and Judy Marcus, the largest donors in SF State’s history, Marcus Hall is SF State’s first academic building named for alumni and marks its first new academic building in 25 years. Designed by Mark Cavagnero Associates (Cavagnero), the building opened to students this semester. The Marcus’ support of SF State and the College is enduring and transformative, as they have served on the San Francisco State University Foundation Board and the California State University Board of Trustees and established the $25 million George and Judy Marcus Funds for Excellence in the Liberal Arts at the University in 2018.

Mark Cavagnero said, “It has been an honor to work with SF State to design and realize the university’s first new academic building in more than two decades. Marcus Hall provides a range of versatile spaces to spark innovation and collaboration, with state-of-the-art technology. I hope this new building inspires students and provides them with a space to learn, experiment, and create.”

Cavagnero’s design balances the BECA department’s multidisciplinary and technical needs through a hybrid form of glass, steel, and concrete. Maximizing open and flexible space, accessibility, and transparency, the structure uses concrete to support acoustics and limit vibration, and carve out a range of spaces, from large production studios to intimate labs. Juxtaposed with concrete, glass and steel lighten the building’s shape, inviting the campus in and creating a feeling of openness.

“We are incredibly grateful to George and Judy Marcus for their longstanding support of the university, and are thrilled to dedicate Marcus Hall in their honor,” said Andrew Harris, Dean of SF State’s College of Liberal & Creative Arts. “Cavagnero’s distinctive and thoughtful design supports our students’ academic enrichment and professional pursuits and marks an exciting new chapter for the College of Liberal and Creative Arts and the university at large. Marcus Hall will help train generations of future media leaders and innovators.”

SF State is honored to receive a major grant from The Herbst Foundation in support of Marcus Hall, and in tribute has named Marcus Hall’s main lobby The Herbst Foundation Entrance Hall. As the portal to the campus and community, The Herbst Foundation Entrance Hall is a bright, welcoming space to receive visitors.

About the Design
As a flagship for SF State’s technical and creative program, Marcus Hall offers a dynamic and flexible learning environment with multidisciplinary classrooms and media production spaces. A testament to the strength of SF State’s program and presence for the arts on its campus, the new building is the latest example of Cavagnero’s designs that foster creativity and collaboration by encouraging connection between students and faculty. The building’s amenities are strategically designed to adapt to changing technologies to ensure that the university and its students remain at the forefront of technological innovation and leadership.

BECA’s inclusive approach to teaching and learning, which prioritizes classroom configurations that encourage interactivity and creativity, is facilitated through Cavagnero’s design, which conceives of Marcus Hall as a flexible learning and production environment. At 75,000 square feet, its interior offers spaces for students to work together or independently, facilitating connection and private study. Opportunities for collaboration are created through inviting gathering spaces, flexible seating arrangements, and accessibility to technology.

With cutting-edge resources, and the capability to adapt to evolving technologies, Marcus Hall will train students across multiple skills and prepare generations to come for careers in media and technology. It features:

  • Interspersed, multidisciplinary classrooms;
  • two 4k-capable multistory television studios;
  • a high-definition broadcast news studio with robotic cameras;
  • a sound design studio with acoustics for recording, mixing and mastering in surround sound, capable of ADR, SFX editing, and audio restoration;
  • the KSFS broadcast student radio station;
  • multimedia digital editing suites and classrooms; and
  • a 100-seat flexible, video wall-equipped media presentation space.

Designed in accordance with SF State’s commitment to resilient and sustainable development, the building is anticipated to receive LEED Gold certification. Composed of recycled, renewable, and durable materials, Marcus Hall efficiently mitigates the region’s microclimate. The facility is also efficiently planned to maximize energy performance, balance thermal gain and loss, induce natural ventilation, and modulate solar exposure. The landscape design minimizes maintenance by including native, drought tolerant and well-adapted plant material to reduce water use.