Marquee Close up (horizontal) Photo Credit Shahar Azran_FW

Client since: 2007

The legendary Apollo Theater—widely considered the soul of American culture— is world renowned for redefining contemporary culture through its roles as a partner and collaborator with artists; as a commissioner of new work, producer, presenter, arts educator, and incubator; and as a catalyst for social and civic advocacy. A distinctive American landmark, it is one of the only institutions in the nation where emerging talent and legendary performers share the same stage, becoming part of an exceptional community of performing artists. Throughout its celebrated legacy, the Apollo has consistently been a model of innovation and excellence and a creative anchor for Harlem, the city of New York, and the nation.